Cheyl Audience Project

Qualitative Research

Qualitative Research is research. It is used to gain an understanding of opinions, and motivations. Researches in media use things such as surveys to find out peoples opinions on television shows ect. This tells them; what to change about the series, whether to make more episodes and even how it should be advertised.

Cloud The three ways of collecting qualitative data:

*Focus groups

*individual interviews



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